Win the Ultimate New York Fashion Week Experience

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Mr. Smith is dedicated to Style, Substance and Simplicity: Style above all else, Substance of ingredients, Simplicity by design. We value partnering with those dedicated to delivering premium haircare experiences and growing their business with purpose.

Curls, Considered

Building on the foundation of the Curl Crème, the collection evolves with the addition of a Curl Shampoo, Curl Masque, Curl Enhancer and Curl Lotion. 

Win the Ultimate New York Fashion Week Experience

Craft Your Way to NYFW with our Creative Competition. Hero The Foundation Transformation in an Instagram Reel or a TikTok Video, and you and your friend could be joining us in New York in 2027 for one of fashion's most celebrated weeks. *Terms apply.
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Partner Program

A loyalty experience crafted to celebrate our partnership, success and support future growth with exclusive benefits and rewards.
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EDU by Mr. Smith

Meticulously crafted for hairstylists at every stage of their journey, EDU by Mr. Smith is not just a collection of our education classes and pathways; it’s a statement.
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The Journal

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Fashion Week
Create the Look
Tutorials