The Hair Health Era

Haircare has entered a new era—where health, performance, and ritual take precedence over styling alone, and clients seek products that nourish, protect, and elevate the hair from within.

Focus on Hair Health

The global haircare market is rapidly evolving beyond cleansing into treatment-focused care, with growing demand for solutions targeting damage, dryness, and scalp health. Haircare is now viewed as an essential part of overall wellness and self-care.

Modern Hair Damage

Hair is increasingly exposed to environmental stress, heat styling, and chemical services while clients leading concerns are dryness, breakage and loss of elasticity.

Lipid Loss

As hair loses its natural lipids over time through styling and environmental exposure, the cuticle becomes compromised resulting in dryness, reduced elasticity, and increased breakage.

Treatment and Luxury

Modern haircare focuses on restoring lipids and supporting the hair barrier, while delivering high-performance treatment with a lightweight, sensorial finish.

Chapter 1

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